What is Google Schema and How Does it Affect My Business?
In simple form, schema is a type of markup code that you put on your website to help different search engines, whether Google, Yelp, Bing, or others, display relevant results for a user.
Review Stars for Your Website: Google Guidelines Explained
Have you ever done a Google search and noticed that some results have star ratings next to them while others do not? The truth is, if a business’s site shows up with 4+ stars, its going to get more traffic.