Let’s face it, we all know reviews drive sales… but how important are online reviews to these shoppers? Very important, as it turns out. Statistics show that 90% of consumers read online reviews before visiting a business and 72% of consumers say that positive reviews make them trust a local business more. The data even goes as far to say that 40% of consumers form an opinion on a business after reading just one to three online reviews and these reviews produce an average of 18% uplift in sales.

So why are online reviews so valuable? The leading factor that seems to be key is accessibility. Online reviews are incredibly easy to find, thanks to search engines and competing review platforms. The accessibility is compounded with visibility, allowing consumers to not only access these reviews but also see who is writing the review, when the review was written, and why the the review was written. Consumers can easily search these reviews to figure out product specific opinions as well as see how businesses respond and handle negative reviews. This complete transparency makes it vital that your business takes control of its reputation by managing reviews.

This is where OPIO steps in, helping your business make reviews visible and accessible- all directly on your website. But putting an OPIO review feed on your website, you are showcasing your reviews to your consumers in a simple, easy to read format that also drives consumers directly to your webpage instead of a third party review platform. With OPIO, you can manage reviews by responding directly to the review feed as well as sending review requests to past customers to ensure your review feed is constantly updating with new reviews. We also offer tips and tricks to help your business get more reviews, which in turn helps you target the 90% of consumers that read online reviews before visiting a business. Whether you are a new business or a multi-local chain, we have resources to help you turn your customers into brand ambassadors.